In the News
Shining stars we will always remember
Lahaina News — June 8, 2017
May Fujiwara
1999 was a uniquely historic year. Sadly for many, Pioneer Mill closed down after 139 years marking the end of sugar for West Maui.
Shortly after, a large group of West Maui citizens who were concerned about the future of their community met with the managers of Pioneer Mill's sister company, Kaanapali Land Management Corp. (KLMC). As a result of these discussions, KLMC invited community members to actively participate in the planning process for their Ka‘anapali 2020 project located on lands mauka of Kaanapali Beach Resort. Today, these Kaanapali Community Planning Committee meetings continue on a bi-monthly basis.
Through the years their collaborative vision has helped to shape Ka‘anapali 2020, a 913-acre master planned community where residents of varying lifestyles and incomes can live, work and play in West Maui.
Sadly, a number of those who greatly contributed over the years are no longer with us. People like May Fujiwara.
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May served on many public boards and commissions in the past and was a Police Commissioner when she passed. She always looked elegant in her long muumuu and shell lei and could be seen at just about every public hearing standing up for West Maui. May was also a dedicated member of the Kaanapali Community Planning Committee.
Other residents who contributed towards shaping the vision for West Maui and who are no longer with us were:
Jim Wriston, VP for KLMC, made the decision to involve the community in the planning of Kaanapali 2020, the first time any development was extensively planned by residents. Jim was also an advocate for preserving West Maui's agricultural roots.
David Chenoweth was passionate about preserving open space, protecting marine life, and promoting environmental stewardship of the land and ocean.
Buck Buchanan was an advocate for the environment and also spoke for the welfare of our future generations.
Ed Lindsey advocated for the preservation and restoration of Hawaiian cultural lands. He was the founder of Maui Cultural Lands and led the effort to restore the cultural resources in Honokowai Valley. His wife Puanani and son Ekolu continue to do the work that Ed had started.
Eve Clute was a talented writer who shared her concerns about the need for smart growth in West Maui.
Starr Medeiros was a strong advocate for affordable housing for West Maui workers.
These shining stars unselfishly gave their time and manao to help our community. In addition to their contributions to the Kaanapali 2020 community, they also contributed towards the vision for Pu‘ukoli‘i Village which provides for affordable and senior housing as well as a major school. They were also strong advocates for a hospital to provide critical care needs for West Maui’s residents and visitors.
Today, we celebrate their legacy. We can imagine these shining stars looking down on the construction of the new hospital and nodding their heads in approval. Their light brighter than ever seeing their vision being realized one project at a time. A job well done!
West Side community celebrates hospital groundbreaking
LAHAINA NEWS, Maui, Hawaii — August 25, 2016
Casil awarded Kaanapali Land Management's 2016 scholarship
LAHAINA LUNA HIGH SCHOOL — August 23, 2016
Lahainaluna High School Foundation's Rob Shelton presents Blaine Casil with Kaanapali Land Management Corp.'s scholarship check.
Lahainaluna High School's Blaine Casil has been named recipient of Kaanapali Land Management Corp.'s 2016 Scholarship. He will receive $1,000 to further his educational goals.
Casil will be attending Washington State University this fall and plans to pursue a degree in mechanical engineering.
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Managed by Lahainaluna High School Foundation, Kaanapali Land Management Corp.'s scholarship is awarded to a Lahainaluna High School graduate who has been accepted into a four-year college or university and is planning to major in agriculture, engineering, architecture or a related field.
The West Maui community celebrated a major milestone
West Maui, Hawaii — August 15, 2016
On August 15, 2016, the West Maui community celebrated a major
milestone - the ground breaking of the long-awaited West Maui Hospital
and Medical Center. When completed in late 2018, it will be the first
new hospital to be built on Maui since Maui Memorial Medical Center
opened in Central Maui in 1952. Situated on 14.99 acres below the
Ka'anapali Coffee Farms community in Lahaina, the West Maui Hospital
and Medical Center campus is designed to be a fully integrated
healthcare service provider to meet the basic health and safety needs
of the 65,000+ people of who live, work and visit West Maui.
Video
Living our company motto
LAHAINA NEWS, Maui, Hawaii — August 27, 2015
Anthony Simon receives $1,000 scholarship check
Ka‘anapali Land Management Corp. (KLM) is dedicated to living up to its motto — "Honoring our roots. Preserving our spirit." It is the spirit of giving back to one's community that is the heart of this long-time kamaaina company.
Recently, KLM awarded Lahainaluna High School senior Anthony Simon with their Ka‘anapali Land Management Scholarship. Administered through the Lahainaluna High School Foundation, this annual scholarship is awarded to a student interested in pursuing Agriculture, Architecture, Engineering, or a related field.
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Anthony received a $1,000 scholarship check to help with expenses while attending the University of Hawai‘i at Manoa, where he plans to focus on a math and/or science major. In addition to an impressive academic record during high school, he was also active in various extra-curricular activities: a member of the National Honor Society, Japanese Club, Robotics Club, and Anime Club. Anthony also played in Lahainaluna High School's Marching Band, Honor Band, and Hawaii All-State Marching Band.
KLM is also dedicated to supporting our island's school athletes. For the past two years, the company has contributed to all Maui high school student-athletes through the Maui Interscholastic League (MIL) "Save Our Sports" program. The SOS donations are used to cover league expenses, including transportation and facility supplies and equipment.
Another community program that is helped by KLM is the Friends of Lahainaluna Football, Inc. This non-profit operates to provide support for amateur sports, actively fostering local and state football competition at the high school level and below. This year, due to the overwhelming support of the Maui community, Friends of Lahainaluna Football were able to award four $1,500 scholarships! This year's recipients are: Jared Rocha-Islas who is attending the University of Nevada, Las Vegas; Brandon Kaina who is attending the UH Maui College; and Makoa Filikitonga-Lukela and Connor Mowat who are attending the Western New Mexico University.
But, without question, what the company is proudest of is its employees and the contributions they've made to our community over the years.
There's something about Ka‘anapali Coffee Farms
LAHAINA, Maui, Hawaii — September 25, 2014
If peace and serenity in a rural setting is what you seek, then Ka‘anapali Coffee Farms is the property for you. Pictured: the recently completed Maui luxury estate called "Hale Kope"
For the past 11 years, real estate expert Greg Brown of Brown Development and BD Properties Hawaii has built, designed, and sold luxury homes. So when he decided to purchase an estate lot to build a spec home in the Ka‘anapali Coffee Farms he took into consideration all the factors that his buyers demand — location, views and lifestyle.
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Yet there was something more about Ka‘anapali Coffee Farms that drew him to this property. He didn't realize until his home was recently completed what that extra something was — and that's tranquility.
"There's such a wonderful feeling of peace and serenity that homeowners experience living here," said Greg. "You feel like you're in your own bit of paradise. You don't hear your neighbors and you're surrounded by these incredible panoramic views and sunsets. This is truly a one-of-a-kind property."
So too is the Ka‘anapali Coffee Farms' estate that Brown recently completed and has listed for sale for $3,795,000. Named "Hale Kope", this single-level, 3,600 square foot luxury home boasts a generous open floor plan with three guest bedrooms — each with its own bath - a master suite with indoor and outdoor showers, a great room, media room, dining room and a lavish gourmet kitchen. The interior is highlighted with rich mahogany wood doors and trim, imperial plaster, granite countertops, and beautiful acacia wood floors along with warm, travertine stone tiles. A 42-foot custom swimming pool with spa and a 700 square foot detached three-car garage complete the estate. But Greg Brown is not the only one drawn to Ka‘anapali Coffee Farms. In the past 7 months, 10 properties have sold, with three more lots currently in escrow. Building activity is also abuzz with three homes in the design review process and six more owners anticipating to break ground in early 2015.
Spacious 4- to 7-acre estate lots at Kaanapali Coffee Farms are offered for sale; prices starting from $560,000.
To schedule your personal property showing of Hale Kope and the Ka‘anapali Coffee Farms community, contact Rohn Stark at (808) 870-5571 or email rohn@PlatinumPropertiesHI.com. Follow us on Facebook.
Updates from Kaanapali Land Management Corp. VP
LAHAINA, Maui, Hawaii — July 24, 2014
Jeff Rebugio
Recently, Kaanapali Land Management Corp's (KLM) VP, Jeff Rebugio shared an update on their various projects and his thoughts about moving forward.
Where are you on your plans for Ka‘anapali 2020?
We are continuing to work with community stakeholders and County and State offices on our master planning for Ka‘anapali 2020. We feel it's important to work within the County's planning process and for the project to be consistent with both the General Plan and the Community Plan. The County has initiated the update of the Community Plan and we anticipate being involved in this process over the next couple of years.
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Can you update us on KLM's other projects?
Infrastructure is the theme of most of the ongoing projects. We need to become partners with the County and State in planning and developing a strategy to ensure that the infrastructure for west Maui is adequate and keeps pace with the directed growth.
We recognize the Lahaina Bypass Highway and Lahaina Flood Control Channel are two needed projects for west Maui. Both projects will impact existing land use surrounding its rights-of-way.
We are also working on the infrastructure design plans for Puukolii Village Mauka. Plan and permitting review and consultation with the various agencies and utilities are ongoing.
We continue to work with the developer on infrastructure improvements for the West Maui hospital development which is part of the Ka‘anapali 2020 master plan. The developer is committed to streamlining the schedule whenever and wherever possible in order to have a fully serviceable hospital in two years.
On the agriculture side, we are committed to the business of coffee farming through our partnership with MauiGrown Coffee. We need to constantly recognize national and
international market opportunities. And as recent conditions allow, we are reinvesting into the
farm with new plantings of coffee seedlings in hopes of increasing harvest yields. Currently, plantings cover approximately 500-acres in West Maui, half of which is located in the Ka‘anapali Coffee Farms community.
Successful agriculture starts with recognizing that the land and water resources are the most valuable assets. As such, we integrate best management practices in our operations. Reservoir
maintenance, waterways and pipelines, and berm maintenance are just a few examples.
We will likely have a role to play in the County's efforts to expand the reuse of treated wastewater (R1 water). Along with increasing treatment quality and capacity at its Lahaina Wastewater Reclamation Facility, the County will need to expand its distribution system so to facilitate the use of the R1 water. Pipeline routing, location of storage facilities and delivery points are a few considerations.
What do you feel are the great opportunities for KLM moving forward?
For years we've worked alongside the community in identifying growth needs for West Maui. In this effort, we're also focusing on needs that will make a positive difference for the West Maui community.
The opportunity here is to be able to balance the community's needs now with our needs in the future.
Agriculture is rich in west Maui's history and community. Most of the company's land is currently in the agriculture district. We cannot discount any opportunity that may come about related to agriculture. We may look into bio-energy development. Or we may look at alternative energy investments to subsidize an agriculture venture. The hospital development could springboard a whole new health/wellness industry to west Maui. We need to keep pace and embrace advancements in technology. We want to support developments and industries that provide good job and career opportunities.
Ka‘anapali Coffee Farms, Maui's own Napa
LAHAINA, Maui, Hawaii — June 5, 2014
Brent Ackerman and Gilbert Elasmar
For new property owners, Brent Ackerman and Gilbert Elasmar, visiting the Ka‘anapali Coffee Farms community for the first time was reminiscent of home, literally.
"We currently live in wine country in California and when we first saw the Ka‘anapali Coffee Farms it reminded us of where we live, but instead of grapes we have the coffee orchards surrounding us," said Gilbert. "This Maui community a great setup, beautiful views and the existing homes set the stage for future homes to be built."
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A number of benefits prompted their decision to purchase a lot at Ka‘anapali Coffee Farms.
"We enjoy our privacy and being nestled on large acres surrounded by beautifully landscaped coffee orchards was just what we were looking for," said Brent. "We also considered the location. Our property is far from the highway, yet close enough to access it within minutes to get to various services. Even West Maui's future medical facility is only approximately two miles away."
Other new Ka‘anapali Coffee Farms' owners share their choice of real estate.
Sales activity continues to be at an all-time high. The Rainbow House, the developer's
model home, recently closed escrow; eight estate lots have sold this year and interest continues to be shown by prospective buyers. Construction of new homes can also be seen throughout the community. Brent and Gilbert plan to take advantage of the community's building momentum by building their own dream home.
"Buyers are looking for real estate that is unique, a place that suits their lifestyle, and that they can call home for many years to come," said Rohn Stark, Broker for Platinum Properties HAWAII.
Gilbert and Brent couldn't agree more. Ka‘anapali Coffee Farms is their very own Napa
on Maui.
Spacious 4- to 7-acre estate lots are offered to sale. Prices start from $560,000. To schedule your personal property showing, contact Rohn Stark at (808) 870-5571 or email rohn@PlatinumPropertiesHI.com. Follow us on Facebook.
Buyers choose farm living
April 10th-16th - Lahaina News
KAANAPALI — When Hurricane
Sandy hit the Eastern United States, St. Petersburg, Florida residents Chris and Kathy decided they'd had enough of the uncertain weather conditions and hectic lifestyle. It was time for a change. Their search for a new home and a new life led them to Maui, where they fell in love with the Ka‘anapali Coffee Farms community. … full story...(pdf)
MauiGrown Coffee carves new marketing niche, popularity growing worldwide
LAHAINA, Maui, Hawaii — March 18, 2014
MauiGrown Coffee's four coffee varieties are estate grown and harvested on 500 acres on the slopes of the West Maui Mountains. Photo by: Paradise Aerial Photography
It has been almost 25 years since the former Pioneer Mill Company first started planting coffee on their Kaanapali Estate in West Maui. Today, MauiGrown Coffee is not only flourishing as one of the largest commercial coffee growers in the U.S., but they've also carved a growing market niche worldwide for their 100% MAUI Origin Coffee.
"Back in 1988 we planted four Arabica varietals — Yellow Caturra, Red Catuai, Typica and Mokka," said James "Kimo" Falconer, President of MauiGrown Coffee. "At the time, it was considered cutting edge to have multiple coffee varieties planted on a single estate. Through the years, we focused on refining our varietal approach to growing coffee and our harvesting and processing methods. Today, the fruits of our labor are paying off."
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MauiGrown Coffee is unique in that the farm offers both washed and natural process in each variety of coffee. Their methods for harvesting, processing and storing their varieties separately also differ from most coffee farms worldwide. This distinction has helped the company carve a new market niche and driven up the demand for 100% MAUI Origin Coffee.
In 1995, in their first year, the Kaanapali Estate sold approximately 65,000 lbs of coffee. In 2013, over 450,000 lbs of coffee were sold under the MauiGrown Coffee brand in Hawaii, the Continental U.S., Japan, Germany, Korea, Australia and Canada.
Hawaii roasters embraced MauiGrown Coffee's natural product from the get go, whereas the U.S. Mainland markets have traditionally preferred the washed product. However, the company sees a shift in this trend with more mainland roasters now carrying the natural product which may be attributed to either a taste preference and/or the company's continued efforts to perfect the handling of their natural coffees.
"Since the opening of the company's retail store in Lahaina seven years ago, we've seen the demand for these coffees quadruple," Jeff Ferguson, Co-owner of the MauiGrown Coffee Company Store. "Our niche is offering MauiGrown's natural processed coffees which our customers from around the world seem to gravitate towards. These distinct coffees offer a sweeter, fruitier flavor with occasional notes of dark chocolate and cherries."
"MauiGrown Coffee is a great example of the expansion of coffee in Hawaii," said Dave Gridley, President of Maui Oma Coffee Roasting Co. "For so long everyone growing coffee in
Hawaii tried to be like the Kona varietals on the Big Island of Hawaii. Then MauiGrown Coffee came along and created their own reputation offering unique processing techniques and multiple varieties of coffee to choose from. It really opened the door for other coffee growers in Hawaii."
"It seems like only yesterday that we were knee-deep in coffee research and traveling to coffee-growing regions around the world," said Falconer. "Fast forward 25 years and fresh off our recent harvest season, I feel like we're still perfecting our craft, improving, learning and passionately involved with the Hawaii Coffee and Specialty Coffee industry in order to create a superb cup of coffee. Our varietals are like our babies and we're excited to see them growing up."
MauiGrown Coffee will be exhibiting at the 26th America Exposition in Seattle, WA on April 24-27 (booth # 10042), as well as at future Coffee Fest shows in St. Louis, MO and Portland, OR later this year. Sampling of MauiGrown Coffee's new Maui Mokka coffees will debut at the shows.
For information, contact Kimo Falconer via e-mail or call 808-357-1204, or Ci-Ci Hehemann via e-mail or call 808-870-6215. The MauiGrown Coffee Company Store is located at 277 Lahainaluna Road in Lahaina, Maui, call 808-661-2728 for information and/or store hours.
Happy Anniversaries, MauiGrown Coffee!
Lahaina News, August 29, 2013
As numbers go, this year is a celebratory one for MauiGrown Coffee.
25 years ago the former Pioneer Mill Company first started planting coffee on their Ka‘anapali Estate—today, it is home of the premier agricultural community of Ka‘anapali Coffee Farms. 10 years ago Ka‘anapali Estate vice president, Kimo Falconer, realized his dream of starting his very own coffee operation when he established MauiGrown Coffee, Inc. 7 years ago MauiGrown Coffee Company Store, located adjacent to the historic Pioneer Mill Company's smokestack, opened its doors in 2006 to the delight of coffee enthusiasts locally and worldwide.
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Kimo Falconer in front of the
MauiGrown Coffee Company Store,
which celebrates their
7th anniversary next month.
Watch for an announcement
on the festivities coming soon.
Today, MauiGrown Coffee is one of the largest commercial coffee growers in the U.S. and the original and only major producer of 100% MAUI Origin Coffee in the world. Efforts to establish a unique brand and a coveted place in the coffee world have been an amazing journey for this kama‘aina company, and the opportunity to share the fruits of their labor to a worldwide audience continues to fuel their passion.
"It seems like only yesterday that we were knee-deep in coffee research and traveling to coffee-growing regions around the world," said Falconer. "Fast forward 25 years and heading into a new harvest season, I feel like we're still perfecting our craft improving on our growing, harvesting and production methods to create a superb cup of coffee."
The company's roots began in the late 1980s. West Maui, it turned out, provided a perfect growing environment for four arabica varieties — "Yellow Caturra","Red Catuai", "Typica", and a nearly 1,000-year old variety called "Mokka". Because of the impressive results of its field trials, Pioneer Mill planted what would eventually become a 500-acre commercial coffee operation. The company built a processing plant and purchased coffee harvesting equipment. In less than a decade, Pioneer Mill renamed the operation Ka‘anapali Estate Coffee and was producing 500,000 pounds of green arabica beans annually.
Despite a tremendous amount of hard work and perseverance, continued losses in sugar proved to be the downfall of Pioneer Mill Company. But the company's commitment to preserve West Maui's agricultural roots remained steadfast. Even after Pioneer Mill closed down, landowner Kaanapali Land Management Corp. continued to maintain the coffee trees in the hopes that someone would take over and keep the land in agriculture as they had intended.
Re-enter James "Kimo" Falconer — a fifth-generation Lahaina resident with a passion for nurturing the land and for coffee in equal measure. With the help of Kaanapali Land Management Corp. and his strong resolve, the dormant Ka‘anapali Estate Coffee plantation would soon live again under the MauiGrown Coffee banner.
Today, one can visit Kaanapali Coffee Farms on the breathtaking slopes of the West Maui Mountains, home of MauiGrown Coffee. It's definitely worth a visit or you can choose to live in this master-planned community (ownership includes your very own coffee orchard!) — a place steeped in tradition and natural beauty.
With a bevy of anniversaries to celebrate this year, MauiGrown Coffee can honestly say their cup runneth over.
For information on MauiGrown Coffee, visit www.MauiGrownCoffee.com, follow them on Facebook, or visit the store at 277 Lahainaluna Rd. For information on Ka‘anapali Coffee Farms, call 888-KCF-MAUI (888-523-6284), visit www.KaanapaliCoffeeFarms.com or follow them on Facebook.
Ka‘anapali Coffee Farms attracts savvy real estate investor
Lahaina News, July 4, 2013
When it comes to making a solid real estate investment, finding the right property is the most important factor. Just ask Greg Brown, owner of Brown Development, who recently purchased a lot in the premier agricultural community of Ka‘anapali Coffee Farms in West Maui.
For over 10 years, Greg Brown and his team have been successfully designing, building and selling custom homes on Maui and Lanai. Today, their completed projects in Hawaii number over 40 luxury estates ranging in value from 1.5 to 10 million dollars.
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Hale Kope at Ka‘anapali Coffee Farms
will feature panoramic views of West Maui
with the neighboring islands beyond.
Photo taken by Kathleen Giambalvo
Brown Development purchases the best agricultural lots they can find on Maui. In the last two years, their homes in West Maui have sold between 2.8 to 3 million dollars within 30 days of completion. And, their recent purchase of a Ka‘anapali Coffee Farms lot is one of many projects currently underway in this master planned subdivision. Aptly named, their first estate will be called "Hale Kope" or "House of Coffee."
For Brown, his formula for success is simple. "If you build on the right property, all your hard work and investment will pay off," said Brown. "The Ka‘anapali Coffee Farms community perfectly fits our investment strategy offering an ideal location, unbeatable views, proximity to the beach and fair pricing."
The one-story homes by Brown Development will reflect Maui's casual lifestyle offering approximately 3,500 to 4,000 sq. ft. of interior living space, and the designs will weave a tapestry of Polynesian culture with a luxurious rustic and European French chateau style, which their company is known for.
A 25-year resident of Maui, Greg is passionate about construction, the real estate business and his island home.
"You know when you've found the right property. There's something about Ka‘anapali Coffee Farms that sets it apart from others," said Brown. "The community has a luxury feeling that is unmatched, it offers a tranquil and relaxed lifestyle and so much more. It's like coming home."
For more information on Hale Kope at Ka‘anapali Coffee Farms, contact gregbrown@bdmaui.com or visit www.BDHawaii.com. To schedule your personal property showing, contact your realtor or Rohn Stark at Platinum Properties HAWAII: (808) 870-5571, rohn@PlatinumPropertiesHI.com. Visit www.KaanapaliCoffeeFarms.com and follow us on Facebook.
West Maui coffee farm finds success, future
Lahaina News, May 9, 2013
"Having a vision for creating a coffee farm is one thing, making sure it's successful in the long-term is another," shared James "Kimo" Falconer, president of MauiGrown Coffee.
For almost 15 years, Kimo and landowner Kaanapali Land Management Corp. have been caring for the coffee orchards that were once part of the old Pioneer Mill operation. Today, nearly 500 acres of coffee fields now blanket portions of the West Maui Mountains within the premiere agricultural community of Ka‘anapali Coffee Farms.
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MauiGrown Coffee's Kimo Falconer
sees a bright future for coffee in West Maui.
For Kimo, a five-generation West Maui farmer, it's a dream come true. Thanks to an innovative concept that melds both agriculture and real estate, Ka‘anapali Coffee Farms is enabling lot owners to have their cake and eat it too.
While property owners enjoy a leisurely lifestyle and, bar none, the most spectacular views on Maui, veteran farmers care for their coffee orchards that reap MauiGrown Coffee's famous coffee varietals — Yellow Caturra, Red Catuai, Typica and Maui Mokka.
Today, the thriving coffee plantation is bearing more than just the fruits of their labor, it's also translated into green - the color of money.
"Demand often exceeds supply with our coffee varietals selling out each year," shared Kimo about their coffee that is sought by wholesalers and retail customers statewide, on the U.S. Mainland, as well as internationally. "It's a nice problem to have and we are now looking at planting more coffee to meet the demand for our 100% MAUI Origin Coffee."
For Ka‘anapali Coffee Farm lot owners it's a win-win. In December, the coffee operation's success translated into lot owners receiving a check in the mail — the return of approximately 50 percent of their Lot Owner's Association fees paid for the past fiscal year.
But perhaps the real winner of this coffee farm's success is the West Maui community. Thanks to a far-reaching vision, lots of hard work and a passion to preserve our island's agricultural roots — coffee has a long, bright future ahead — one where Ka‘anapali Coffee Farms' owners are enjoying the ride.
For information on Ka‘anapali Coffee Farms, call 888-KCF-MAUI (888-523-6284), visit
www.KaanapaliCoffeeFarms.com or follow us on Facebook.. For information on MauiGrown Coffee, visit www.MauiGrownCoffee.com.
Growing and processing methods pay off for MauiGrown Coffee
May 7, 2013
As MauiGrown Coffee winds down on another successful harvest season, the company is optimistic about the future of their 100% MAUI Origin Coffee thanks to their unique varietal approach to coffee, innovative coffee growing and processing methods, and a strong demand locally and nationally for their products.
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MauiGrown Coffee's Kimo Falconer inspects
a supply of coffee prior to shipping to their customers.
"It's exciting to see how far we've come since the first coffee field trials were conducted in the State of Hawaii," said Kimo Falconer, president of MauiGrown Coffee.
Back in 1988, Pioneer Mill participated in a University of Hawaii College of Tropical Agriculture & Human Resources field trial experimenting with over 23 coffee varietals in different test plots throughout the major Hawaiian Islands. As a result of this trial, four coffee Arabica varietals — Yellow Caturra, Red Catuai, Typica and Mokka — were found to best match the growing conditions of West Maui.
"We planted all four varietals. At the time, it was cutting edge to have multiple coffee varieties planted on a single estate," said Falconer. "Today this varietal approach is industry practice. Much like fine wine being distinguished by varietals, so too gourmet coffee is offering the consumer many cup profiles from a single coffee estate."
MauiGrown Coffee's unique cultivation approach to growing coffee is not the only thing paying off — their processing methods for their coffee varietals is also contributing to the company's growing success.
"Our Yellow Caturra coffee varietal received great reviews at the Cafe Show in Seoul, South Korea last November," said Falconer. "We feel this is due to the refinement of our processing techniques in the Wet and Dry Mills, timing of picking and overall maturation of the trees. These refinements have helped our Natural coffees overall resulting in only subtle visual differences between the Naturals and Washed coffees and, more importantly, in the cup, where cuppers can clearly distinguish the fruit and not the ferment."
The percentage of Washed process coffees which are about 40% of the harvest, has increased over the last couple years due to the timing of picking. The quality of coffee has also improved overall due to the addition of two fermentation tanks. Even the company's signature Maui Mokka™ has undergone changes.
"We modified Maui Mokka's processing technique to store the dried cherry raisin for about six months prior to running it through the Dry Mill," said Falconer. "This technique enhances the body and brings out the hearty plum, cherry, and dark chocolate notes and accentuates the characteristics of this particular varietal."
Coffee connoisseurs continue to take note of Maui Mokka's exceptional flavor. In fall 2012, Maui Mokka™ was chosen by Starbucks® Coffee to be included in their esteemed Starbucks Reserve Coffee® product line, as well as being served in select Starbucks Clover stores. According to Starbucks®, they screen through thousands of coffees from all over the world and only a precious few are exceptional enough to become a Starbucks Reserve® Coffee. Coffee critics and consumers worldwide also give Maui Mokka™ high marks for producing a superb cup of coffee.
"We've learned a lot through the years," said Falconer. "But some things stay the same, like our passion for growing and producing exceptional coffee. We love what we do and we're proud to share the fruits of our labor with the world."
The public may take self-guided tours of MauiGrown Coffee's coffee estate located in the Ka‘anapali Coffee Farms community in West Maui. Those who have recently visited any coffee farms on the Big Island, where the Coffee Berry Borer pest is prevalent, are advised to take precautions when visiting any farms to prevent this pest from spreading to other islands.
For more information on MauiGrown Coffee, visit website www.MauiGrownCoffee.com or call (808) 357-1204.
Ka‘anapali Coffee Farms' property owners reap the rewards of a thriving coffee operation
January 10, 2013
Recently, lot owners at Ka‘anapali Coffee Farms received a welcome check in the mail — the return of approximately 50 percent of their Lot Owner's Association fees paid for the past fiscal year. This reimbursement to property owners is the result of a unique farm-residential concept that is setting a benchmark for agricultural residential communities in the State of Hawaii.
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Veteran farmers harvest MauiGrown's
popular coffee varieties in the
Ka‘anapali Coffee Farms community.
When landowner Kaanapali Land Management Corp. first launched their more than 300-acre Ka‘anapali Coffee Farms project back in 2006, they unveiled a unique concept that wouldseamlessly blend a working coffee farm with a master-planned residential community in West Maui. Today, their vision is paying off.
Buyers can now purchase and build a home within spectacular 4- to 7-acre estate lots of mature, coffee producing trees. Experienced coffee managers oversee the coffee farming operations, from the flowering through harvesting, offering homeowners the opportunity to experience the essence of farming without the distractions of daily farm management.
As an added perk, Ka‘anapali Coffee Farms' lot owners also have the opportunity to reduce the level of association fees if strong coffee revenues can be achieved. This year, owners received a return of $5,000 per lot for fees paid during the past fiscal year, which ended August 2012.
Under the MauiGrown Coffee brand, the coffee operation has continued to thrive. The 2011-2012 season saw a record coffee harvest of over 200,000 pounds of green coffee and an increase in sales revenue exceeding 40% over the prior year. Their 100% MAUI Origin coffee can be found on the shelves of boutique roasters all across the U.S. Mainland, as well as Canada, Japan, and Korea. The coffee farm workers and coffee production team continue to take great pride in growing and processing a specialty coffee product that has grown in reputation and demand, while at the same time striving to be as efficient and cost effective as possible.
"We are very optimistic over this year's coming harvest and anticipate another high yield," said Kimo Falconer, president of MauiGrown Coffee Distributors. "We've continued to grow our MauiGrown Coffee brand and are passionate about cultivating our four coffee varieties to produce an exceptional cup of coffee."
For Ka‘anapali Coffee Farms' lot owners, this unique farm-residential concept is a win-win situation.
"We were attracted to this coffee farm community because it gave us the space we desired for our lifestyle among the beauty of the coffee orchards and the green hillsides," said Ka‘anapali Coffee Farms homeowner Lyn Muegge. "The farming operation gave us the unique opportunity to own a beautiful place to live and to help keep the land under cultivation with a viable Maui crop. Receiving a refund of half our association fees was an added bonus and totally unexpected!"
For information on Ka‘anapali Coffee Farms, call 888-KCF-MAUI (888-523-6284), visit www.KaanapaliCoffeeFarms.com or follow us on Facebook. For information on MauiGrown Coffee, visit www.MauiGrownCoffee.com.